Why Touring Musicians, Entrepreneurs & Pro Athletes Use Sauna House for Recovery and Connection

When’s the last time your team gathered without the distraction of a screen? No phones. No Slack pings. No endless notifications. Just real conversation, laughter, and a shared sense of presence.

At Sauna House, we’ve hosted everyone from professional hockey teams in the middle of championship runs to Olympic athletes, university coaching staff, startup founders, sound healers, artists and touring musicians with their road crews. Why? Because everyone—whether they’re chasing gold medals, building a business, or living life on the road—needs a place to recover, recharge, and reconnect.

"Having our community of Black women entrepreneurs at Sauna House was transformative because it pushed us to be comfortable with being uncomfortable. Plunging into a pool of cold water or sitting in a sauna forced us to really grapple with discomfort, which is what entrepreneurship requires. We have to be open to creating space for uncertainty, plunging into unfamiliar waters, and sitting in the heat to get to a new renewed version of yourself." - Malliron Hodge, Founder Baddies with Business.

Our spaces are designed for mental reset and physical recovery, but they’re also perfect for real human connection. Whether it’s the stress relief of a cold plunge, the meditative warmth of the sauna, or just relaxing on heated furniture—our no-cellphone policy means your group is fully present. There is a term for it called Zone 2 Meetings which is a gathering rooted in presence, and intention.

Coaches and team leaders love it. Athletes appreciate that time off from screens translates into meaningful recovery—both mentally and physically. Founders and entrepreneurs use it as a place to step away from the chaos of decision-making and reconnect with themselves and their teams. Touring musicians often tell us that it’s not just about the sauna and plunge—it’s about the simple luxury of clean showers, peace, and quiet amidst the intensity of touring life.

"Throughout the season in professional hockey, recovery is just as important as the work we do in the weight room. We need to be able to recover faster in between games to be able to play our best night in and night out. Sauna House has helped fill our recovery needs during the season and into our playoff run. It gives the players a place to wind down, relax, recharge, and ultimately recover physically before their next game." - Matt Murray, Head Strength and Conditioning Coach, Charlotte Checkers

Contrast therapy (alternating hot and cold) is proven to help lower stress, improve sleep, reduce inflammation, and boost mood. But there’s more—it’s also a shared experience that builds camaraderie.

The rhythm of hot → cold → relax encourages conversation, laughter, and connection. It’s not a conference room or a bar—it’s a third space designed for restoration and relationships.

"As a former professional athlete with the Denver Broncos, I know firsthand how essential hot and cold contrast therapy is for recovery. It was a go-to tool for healing and bouncing back after games and practices during my playing days. Since leaving the game, consistent access to that kind of recovery has been limited, so reconnecting with it at Sauna House was familiar and refreshing. Hosting our NFLPA Charlotte Chapter event there felt like coming home. One of the guys said, ‘It felt like I was back in the locker room.’ That’s exactly the feeling I was hoping to create. It was more than recovery, it was reconnection." – Mathu Gibson, President, NFLPA Charlotte Chapter

Private Hot, Cold, Relax Rooms: Perfect for small teams, leadership groups, or private parties. Each room includes a sauna, cold plunge, heated furniture, and space to relax, chat, and connect.

Full Bathhouse Rentals: Hosting a bigger group? You can rent the entire bathhouse for your private event. We’ve hosted everything from startup retreats, yoga with sound baths, to professional hockey teams preparing for the Stanley Cup & Calder Cup finals. It’s a one-of-a-kind experience that combines wellness with genuine team bonding.

Whether you’re a coach trying to help your team recover and refocus, a founder looking to get your leadership team off Zoom and into a shared headspace, or a touring musician craving a moment of peace—you’ll find it here.

Looking to plan your next event?

Check out our bulk pricing for your team below or send us an email at teamwellness@saunahouse.com for more information.